Orange drop more than a tonne of popcorn on London

Earlier this week Orange more than a tonne of popcorn from the world’s largest bucket of popcorn at London’s iconic Tower Bridge to celebrate the 5th anniversary of its 2 for 1 cinema ticket deal, Orange Wednesdays. Orange Wednesdays has been enjoyed 14 million times since the deal was launched in 2004 saving Orange customers more than £30 million. In a celebration of the 2 for 1 offer the giant tub released the popcorn at Tower Bridge to 100 members of the British Public with more than £10,000 worth of prizes hidden inside.

The world’s largest bucket of popcorn measures in at 20ft high and took 7 days to make. Three welders, three chippies and one scenic artist from Steel Monkey created the box from scratch. The box houses over a tonne of popcorn and will be driven from Bristol to London laid flat on a truck to avoid any awkward collisions with motorway bridges.

Spencer McHugh, Brand Director at Orange commented: “Our customers love Orange Wednesdays and after five years, 14 million visits and over £30 million worth of savings, we wanted to celebrate. Popcorn and cinema goes hand in hand, so we created the world’s largest bucket of popcorn and invited 100 lucky people to our party where we showered them with £10,000 worth of gifts and popcorn.”

Here’s the vid:

Orange Wednesdays - fast facts
-Orange customers have benefited from the Orange Wednesday deal 14 million times
-Orange Wednesdays has saved Orange customers over £30 million over the past 5 years
-Up to 300,000 people benefit from half price tickets every week - filling the equivalent of 600** cinemas up and down the country
-Orange Wednesdays has resulted in up to 3 million additional annual visits to UK cinemas, making Wednesday the most popular day of the week to go to the cinema outside of the weekend
-The most popular movie to date for Orange Wednesdays was the Abba hit Mama Mia. 276,549 customers saved money for popcorn with the 2 for 1 deal
-The top 5 Orange Wednesdays customers have redeemed 2 for 1 tickets an average of 70 times each
-Roughly 85,000 customers have benefited from the Orange Wednesday PizzaExpress Partnership which launched in February equivalent to 170,000 pizzas and approximately 1.36 million doughballs.

For more information on the event, please visit orange.co.uk/film